WORK.

360 BRANDING PACKAGE

SiArmor, a long-lasting anti-microbial hand sanitizer that kills 99.9% of germs including Human Coronavirus needed a full brand concept and strategy to launch its new innovative product including logo, packaging, website design, and e-commerce setup, social media presence, content creation and more. We partnered to create this 360 brand package in addition to amazon seller setup, marketing, and influencer support.

Social media is an incredible tool for all businesses to grow. With more than 4 billion users, there's no denying the power of these platforms. Sharing branded, engaging, and creative content including short videos for Instagram reels and Tik Tok like Dr. Gupta's #GYNOGUIDE from @walkingyn, is essential. Creating a content strategy and creative that can be repurposed across multiple platforms is key. The possibilities to grow your business are endless.

CONTENT CREATION

BRANDED POP-UP

Nine West, Juicy Couture, and Judith Leiber made their presence known during New York Fashion Week with a branded pop-up and shopping experience for customers along the streets of New York City. Each brand showcased its new collections in a shoppable mobile pop-up visiting the city's hottest locations. The pop-up was located at the corner of 59th Street and Fifth Avenue, one of the most popular shopping districts in the world. The pop-up featured an interactive digital display that showcased each brand's latest collection items, including footwear, handbags, sunglasses, and jewelry. Each item was available for purchase through a mobile app.

CELEBRITY DRESSING

Celebrities continue to influence their audiences who love to take inspiration from the trends they wear on the big screen, strutting the red carpet, and paparazzi capture their every move. Having worked in PR for over a decade it has never failed that celebrities will push the needle and increase sales for consumer goods and services. Case in point, JLO on the set of Hustlers in Juicy Couture. Costume Directors also styled with Judith Leiber and Fredericks of Hollywood.

INFLUENCER MARKETING

Social media has defined a new "celebrity", the INFLUENCER.

Influencers are some of the most powerful people on social media. They have loyal followers and can drive your message to the masses in a way no other marketing strategy can. The SiArmor launch was a great example of an influencer campaign. We enlisted a lifestyle influencer to promote our product, who used her platform to present an authentic experience for her audience and show how they could use SiArmor as a mother would in their everyday life, as well as the trusted doctor who encourages his team and patients to stay safe with SiArmor.

CELEBRITY COLLAB

Celebrity, influencer, and athlete collaborations are great tools to amplify marketing campaigns. The key to this type of campaign is authenticity and relevance. Leading up to the 2016 Olympics Aeropostale planned to debut Seriously Stretchy Denim. To create buzz and add a voice to the new collection the brand taped into Aly Raisman, Gold Medal Olympian and Captain of the U.S. Gymnastics team. Aly appeared in Seriously Stretchy creative including images and video, shared content on social media, and made an in-store meet and greet appearance. This campaign was successful because Aly represented the brand demographic, had a loyal fan base who shopped the collection, created buzz and an Olympic Gold Medalist.

CHARITY PARTNERSHIP

Adding a charity component to a marketing campaign is a great way to give back. As with any other initiative, it is important to remain relevant and authentic. As a teen brand, Aeropostale, partnered with the non-profit DoSomething.org to create Teens for Jeans, a charity to engage with customers to donate gently worn Jeans to teens in homeless shelters. The brand tapped into celebrities to be the face of the campaign each season, produce a PSA, share on social media, and visit stores to collect jeans. To encourage participation customers received 20% off their purchase after donation. Teens for Jeans donated over 5 million pairs of jeans to homeless shelters.